Playable ads,
generated by AI.

GenPlay turns your app into high-converting playable concepts in days, not weeks. AI does the heavy lifting, our game designers polish the winners — then you ship across every network.

Concepts in days Per-brand subscriptions
Built for every ad network
AppLovinUnity AdsironSourceMetaGoogle ADXMintegralVungleTikTokAppLovinUnity AdsironSourceMetaGoogle ADXMintegralVungleTikTok
How it works

A production pipeline, supercharged by AI agents.

Every step has a human in the loop and an AI agent on tap. You get studio quality at the speed and price of automation.

1Brief

Drop in your game, KPIs, target geos and references. Our brief agent scores quality and fills the gaps before a human ever reads it.

Brief Quality Agent
2Research

We match your game to the highest-performing playable mechanic for your genre and audience, backed by live performance data.

Research Agent
3Assets

AI drafts concept art and sprite kits; our artists refine every frame to your brand. 2D or fully custom 3D.

Asset Concept Agent
4Build

Devs assemble the playable on our SDK from mechanic templates — wired up, optimized, and lightweight.

Code Scaffolding Agent
5QA

Automated MRAID + performance pre-checks run on every device, then QA certifies. No broken creative ships.

QA Agent
6Deliver

Network-ready packages exported for every platform, with revision rounds included on every plan.

Delivery Agent
Samples

Playables that actually convert.

Live previews of real playables GenPlay has shipped — pulled straight from our samples library.

Explore all samples
Stack & MatchCard puzzle
Save SantaPhysics rescue
Voxel Blast JamBlock blast
Yarn OutLogic puzzle
Use cases

One engine, every category.

From mobile games to retail apps — GenPlay adapts the playable format to whatever you're scaling.

Mobile gaming

Hook players with the core loop before they install. Built for UA at scale.

E-commerce & retail

Gamified product discovery that turns scrollers into buyers and signups.

Apps & fintech

Show the value of your app in 15 interactive seconds — before the download.

Entertainment & media

Interactive teasers and mini-games that drive subscriptions and tune-in.

Pricing

Simple, per-brand pricing.

Per-brand, per-month subscriptions with a 1-month trial. Multi-brand discounts on every tier.

See full pricing
Essential
5 concepts / month
$3,000/ brand / mo
Monthly delivery · Account manager · 1 revision round
Premium
20 concepts / month
$8,000/ brand / mo
Slack support · Quarterly strategy review · 2 revision rounds

Let's make your next playable.

Book a 20-minute demo and see AI-generated playable concepts for your app — on us.